What is personal information and how do we collect it?
Wild K9s collects personal information about our clients, to provide dog training and behaviour services and to effectively manage our business relationships. The types of personal information we collect may be business contact details or may include further information to enable us to support you in your dog’s training journey or provide more information to enable us to create bespoke behaviour transformation plans that are as effective and enjoyable as possible.
What we collect
We may collect the following information:
Name and telephone number
Information including email address
Demographic information such as postcode, preferences and interests
Detailed information about your dog, including health, diet, exercise, training and behaviour struggles
Other information relevant to supporting you and your dog’s needs.
What we do with the information we gather
We require the above information to understand you and your dog’s needs and provide you with a better service and for the following reasons:
Internal record keeping
To improve our products or/and services
We may also use your information to contact you for market research purposes. We may contact you by email, phone or mail. We may use the information to customise the website or Facebook group according to your interests.
Disclosure of personal information
Wild K9s will not disclose, share, sell or rent any personal information we hold about you without your consent or are required by law to do so. Where Wild K9s have outsourced a function or activity to an external service provider, we will only disclose personal information that the service provider needs to undertake that function or activity. We will require external service providers to enter into confidentiality agreements, prohibiting them from using or disclosing personal information, for any purpose other than to carry out the function or activity for which they are engaged.
The quality, accuracy, and correction of personal information we hold
Protecting personal information is a priority and Wild K9s always considers security and confidentiality when handling personal information. It is important that the information we maintain and use is accurate, complete and up-to-date. If at any time your personal details change, please let us know so we can update our records.
Access to personal information
We respect your right to access personal information Wild K9s holds about you and as such, you may request details of personal information which we hold about you under the Data Protection Act (1998). If you believe that any information we hold about you is incorrect, please follow the contact details in the further information section.
Wild K9s is committed to ensuring that your information is secure. Wild K9s takes reasonable steps to protect all personal information we hold from misuse and loss and from unauthorised access, modification, or disclosure. All data and laptops are kept in a secure locker and laptops are password protected. We will take reasonable steps to destroy or permanently de-identify your personal information when it is no longer needed.